I'm a natural light portrait photographer for personal brands and young adults based out of New England. I capture joyful images for people who love bright photos with pops of color, and I draw most of my inspiration from the beach.
Running any kind of business, especially one that involves serving and working with clients requires systems. Being organized is a top priority for business owners, and delivering a consistent client experience is imperative for earning word-of-mouth referrals and repeat business. Similarly, being able to save time while managing your endless to-do lists is something that every person values. As I’ve grown my photography business, pivoted specialties, and transitioned to primarily remote/virtual work during COVID, the importance of reliable tools and workflows has only grown.
I’m breaking down some of the tools & systems I use in my business, including how I use them!
You should also know, none of these are affiliate links! I’m just sharing these because a) I love them!! and b) I know how exhausting it can be to hunt for the right tool for your business– just trying to share the knowledge!
I use several different softwares to execute the photography-specific functions of my business: PhotoMechanic to cull and import images, Lightroom Classic for editing (Photoshop as needed), Blogstomp for resizing + pairing images for blogs, and Shootproof for gallery hosting + delivery.
I designed and built my website using ShowIt— an incredibly versatile platform that allows for an amazing amount of creativity without wanting to pull your hair out. Bonus? Being able to design the mobile version of my site differently than the desktop one!
I create about 99% of my graphics using Canva Pro— again, I love how simple it is to use, that it is web-based (saving room on my computer) and how they keep improving and introducing features. I’ve used the Adobe Creative Suite in the past, but recently broke up with it because it just wasn’t worth the monthly cost to me!
Flodesk won the battle for my email platform because (common theme here) it was intuitive and easy to use, and allows me to create beautiful branded emails without being complicated or confusing. I also love that it’s a consistent price— as I grow, my list can grow with me with no changes.
I use Planoly to plan and schedule my instagram content. Since I’m the only one using my accounts, their single plan was the perfect bargain for me. Plus, I like that they include more analytics than Later’s plan equivalent, which is important to me as I track what content performs best.
After trialing Dubsado, 17Hats, and Honeybook, I eventually decided to go with Honeybook for my CRM and I don’t regret the decision at all! I love how beautiful the client interface is, which was important to me for my client experience. It does all the things I need: contact forms, contracts, invoices and payment plans, questionnaires, and even has the ability to automate workflows for you.
To manage my books and track expenses, I use QuickBooks. It has been a lifesaver to keep me on top of my numbers and easily track how my business is performing financially. Plus, as tax season approaches everything will already be compiled in one place for me!
Task management is honestly something I could write an entire other blog post on (so keep an eye out!) but long story short, in addition to a good old-fashioned paper planner, I primarily use Trello for my task & project management. I love being able to color code EVERYTHING, so I love how Trello integrates well with a visual-centric focus. I also really like ClickUp— I’ll talk more about it in that other blog post I mentioned will be coming!
I hope this was so helpful to you and provided some insight into why I use the tools & systems I do! It’s important to note, that while I chose each of these for a reason, the BEST tool is the one that works for YOU… so if you have a system you like better that is working for you, stick with it!
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