I'm a natural light portrait photographer for personal brands and young adults based out of New England. I capture joyful images for people who love bright photos with pops of color, and I draw most of my inspiration from the beach.
Personal branding sessions are a big investment for most entrepreneurs, and they come with a lot of planning and preparation. Your photographer will be busy helping create your shoot plan, choose locations, props, and outfits, but you’ll also be busy finding those outfits and props, and getting everything ready for your session. You might need to book a hair and makeup artist, or plan your timeline for the day. Branding sessions are a big, multi-hour session focusing all about you and your brand, so it’s important to make the most of it!
With this, I want to share some of my tips to make the most of your personal branding session.
1. Don’t skimp on the important things! While the session itself is already an investment, I strongly recommend leaving room in your budget to be able to book the other components that create a valuable session— things like location fess (if needed), on-brand outfits and/or props, hair & makeup, etc. All of these things work to create the best shoot possible, which in turn will create a better ROI.
2. For branded props, consider printed samples of your process/documents! If you do your work online or are a service-based business, you probably have some documents that you use when working with clients. This could be things like questionnaires, worksheets, planners, goal sheets, and more. Even if you normally use these digitally, I highly recommend creating and bringing printed versions of these for your session. This can be so helpful in capturing your process and really showcasing how you serve your clients!
3. Plan ahead of time if you have specific images you want. If you know you plan on launching a new product or service, make sure you mention this to your photographer, so you can capture launch-specific images, such as you celebrating or popping confetti. Similarly, if you know that you’ll want to redo your website in the near future, specify that you’ll want horizontal images with lots of negative space to use as hero images. It’s important to make sure that your images will work for you, not just for your social media, but for any other projects you may have upcoming.
4. Don’t forget about the personal side of things. If you’re doing a personal branding session, not only will you want to capture your entrepreneurial side, but you should also capture more personal aspects of your brand— the things that make you unique & help clients relate and connect with you! This can range anywhere from your dog, your love for iced coffee, or your children. Whatever it is, I strongly recommend planning ways to incorporate this into your session as well for a truly holistic image library!
5. Practice some self-care in preparation for your session! I always recommend getting a good night’s sleep and drinking lots of water, but beyond that it’s important to take care of yourself leading up to your shoot. Practice good skin care, but also visualize what you’re most excited for in your session to get excited. One of my favorite tips is to create a playlist for yourself of music you love that makes you feel happy— we can play it at your session! This often helps relax people who may be feeling nervous or camera shy.
I hope these tips were helpful, and will allow you to truly take advantage of your personal branding session and get the most value out of it!