I'm a natural light portrait photographer for personal brands and young adults based out of New England. I capture joyful images for people who love bright photos with pops of color, and I draw most of my inspiration from the beach.
About pages. Many photographers/business owners find these to be one of the hardest pages to create for their websites, with one common question looming over their heads: “what the heck do I say?” In this blog post, I’m breaking down why it’s so important to have a good about page, and sharing some suggestions on ways to create yours!
One of the important things to keep in mind as you craft your about page is that it’s actually not really about you. Well, it *is*, but it also isn’t. I’ll explain what I mean: generally, the purpose of an about page within your website is to provide more insight into your personal brand, and to allow your potential clients to get to know you better. The end goal is for them to decide that you are someone they like and WANT to work with!
Which leads me to my main point: your about page is more about relating to your ideal clients than anything else. Sure, you may be absolutely obsessed with country music, but if your ideal clients are city residents that love skyscrapers and chic fashion, your love for Carrie Underwood may not resonate with them. Thus presents the challenge and key to a good, strong about page: creating a page that shares aspects of you that they’ll connect with and respond to.
As you brainstorm things you can talk about for your page, try to remember that this is a great time to be more personal and informal: people love storytelling more than anything else. Do you have a funny story that your friends love to revisit? Is there a way you can share that story and tie it back to you or your business? Overall, your goal is to create connection points with your ideal clients that will make you feel like a friend to them before they’ve ever even spoken to you. Not only will this elevate your client experience, but you’ll probably be happier working with clients who share similar values!
An about page is also the perfect place to share your WHY. Why you’ve decided to start your own business, do what you do, and serve others. This can be a great chance to tell a story or to share your personal values & aspirations that could resonate with your clients.
With these suggestions in mind, you can now begin preparing your about page! But here are a few more tips as well:
Also— it should go without saying, but I’m saying it anyways: the most important thing you need on your about page is… A picture of YOU! Seriously. People need to be able to put a face to your name and it helps them feel more connected to you!
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