I'm a natural light portrait photographer for personal brands and young adults based out of New England. I capture joyful images for people who love bright photos with pops of color, and I draw most of my inspiration from the beach.
This blog post in breaking down some of the most commonly asked questions about personal branding photography. As you consider booking or planning your own personal branding session, these questions and answers can be very helpful for you!
Here we go:
Personal branding photography holistically captures your personal brand for your small business. An emphasis is placed on capturing the unique brand elements that distinguish your brand from others, which involves a combination of personal and professional characteristics. Typically, we use a variety of stories to capture everything you offer as a brand, how you serve your clients, and what sets you apart, as well as your brand’s mission, values, and voice. Personal branding photography also emphasizes the person behind the brand, because they are intertwined.
Personal branding photography is perfect for creatives & boss babes who run their own service-based business! You serve as the face of your brand & your business reflects your own personal values and ambitions. Your clients choose you because you solve a problem they have AND want to work with you personally.
Branding photography, like any other genre of photography, has its own specific needs that take time and skill to anticipate. To get the best possible return on your investment, I highly recommend choosing a photographer who specializes in personal branding photography, because they will best be able to guide you through the process and create amazing results. Branding photography is so much more than just a few good headshots, and it’s important to choose a photographer who understands how to use research & strategy to plan your session.
The “sticker price” for photography often seems expensive because it can sometimes be deceiving for the amount of work that is actually put into it! The cost of a session covers the photographer’s shooting time, but also goes towards the time spent planning for the session, traveling, editing images, as well as gear, fees, insurance, taxes— all before the photographer’s salary. Branding photography typically requires more advance preparation & planning to tailor each session for a client, and the commercial use license is also generally more expensive because of the additional uses of your images you get access to!
A commercial use license, simply put, is what allows business owners to use their images for commercial purposes, primarily marketing and promotion of their business. This allows business owners to use their images freely on their social channels, website, and print materials, but also allows usage in advertisements, giveaways, and more. Typically, your commercial license also gives you more permissions for the images themselves— for example, cropping them, adding your own text/logos, and editing your images further. This is generally not allowed under a standard personal use license, so this is another major difference and benefit of the commercial use license.
Here’s some other posts you may like: