I'm a natural light portrait photographer for personal brands and young adults based out of New England. I capture joyful images for people who love bright photos with pops of color, and I draw most of my inspiration from the beach.
A personal brand is a brand that has a tangible person behind it that acts as the face of the brand. This person connects with their audience directly, and generally shares a mix of personal and business stories with their audience. Examples of personal brands include Katelyn James, Hope Taylor, Chip & Joanna Gaines, Oprah Winfrey, etc. If you are a service-based business, you are likely a personal brand! Simply put, clients book with you because they connect with you and your brand, not just the services you offer.
A business or commercial brand is a brand that stands on its own without a single person representing it. This brand connects and engages with their audience, but as the business and not as the person. For example, a commercial brand is Michaels’s (an arts & crafts store). When we shop there, we obviously know that Michael himself is not running the store or reaching out to us in their promotions. All of the communication is coming on behalf of the brand. Many product-based businesses are business brands.
However, this is certainly not true 100% of the time. For example, if you provide organic, locally-sourced and made bath and skin products that you sell direct to consumers, you could still be a personal brand, because you engage with your audience as yourself for the brand.
If you speak as yourself & your brand interchangeably, you’re a personal brand. For example, I don’t refer to my photography business in the third person, like “At Meredith Taylor Photography, they capture your brand images”, because it’s weird to refer to yourself in the third person! If I decided to step back from taking portraits, my business would no longer exist!
If the product or service you sell is a stand-alone aspect of your business, you’re a business brand. A good way to think about this would be to ask yourself, “If I stepped back from my business and handed the reins to someone else, would my business still exist without changing much?” If the answer is yes, you are a business brand.
It’s important to determine which kind of brand you are because this informs most of your marketing strategy, and how you connect with your audience. As a personal brand, I make sure to share a balance of my personal & professional life, and my audience loves seeing the behind-the-scenes, everyday aspects of my life as a business owner. If you’re a business brand, your audience might really like learning about how your products are made, or how you differentiate from your competitors on topics like social responsibility. Having clarity on the kind of brand you are informs the content you create and the ways you reach potential clients.
I’m a photographer for personal brands. If you’re the face of your business, then I’m your girl! I work with business owners to tell their brand’s story with compelling images that connect with their audience and clients. We work to capture images of you working for your brand, but also lifestyle images of what you do when you’re not working! It’s important to share the aspects of you and your brand that your audience is going to be able to relate & connect to, because this is what ultimately helps build trust and relationships. If you know you need images of yourself that will connect with your audience, then it’s time for a personal brand shoot!