I'm a natural light portrait photographer for personal brands and young adults based out of New England. I capture joyful images for people who love bright photos with pops of color, and I draw most of my inspiration from the beach.
Let’s talk content strategy: a seemingly daunting task that many creative business owners struggle with. Coming up with content to share repeatedly can be very difficult, especially when you may not have many ideas on what types of content you can create! You may be spending hours on pinterest looking for content ideas, downloading content calendars, maybe you’re looking for instagram prompts or post ideas, who knows. There are soooo many resources out there, it can sometimes seem overwhelming trying to compile your content strategy from a myriad of resources, and even harder to make it work for you across your channels without occupying a lot of your time.
I’ve felt the same way. For SUCH a long time I struggled with thinking of what to say and share that wouldn’t sound repetitive, and it was even harder to create things that actually interested my audiences. I found it difficult to find the balance between sharing my personal interests with my business posts, and I was spending hours creating and planning content each week because of this. BUT! I’ve finally developed a system that helps me stay organized, brainstorm ideas easily, and then convert those ideas into shareable content in a fraction of the time it was taking me! I’ll be sharing this system in a series of blog posts, and up first is my system for batch creating content! Enjoy!
The first thing I do when I am trying to create content for my business is to sit down and prepare to brainstorm. I use an old-school pen and paper, but you can also do this on your computer— whichever you prefer! The first thing I start with brainstorming are my main content topics and categories. I take time to list out the broad categories that the content I share generally fall in. If you’re not sure, or you don’t have much content yet, you can skip to the next step and use that to inform your categories! For me, I’ve found that my content tends to fall in these categories:
The next thing I do is brainstorm the themes and types of content I share— themes and prompts that I use to create content repeatedly. Some of these I use as IG caption prompts directly, others are more themes that inspire content. As you brainstorm, try to think of the types of content that are successful for you in the past. Does your audience really love following along with your bathroom renovation? If so, “home life” could be a content theme/prompt, encompassing your renovations, transformations/before-and-afters, decorating decisions, etc. I’ve identified the following content themes and types that I like to share:
These themes all fit into one of the categories that I outlined above. As I mentioned, if you struggled to name general categories, you can brainstorm your content themes and prompts first, and then use those to find groupings that become your content categories.
Finally, once I have my content categories and prompts in mind, I start brainstorming different content ideas that I can create and share! For example, I can decide that I want to come up with more personal content to share on my blog. Prompts to use for that type of content would include my why, a personal story, light-hearted joke or quote, or a transformation. I would then use these prompts to sketch out content titles and ideas:
You can then repeat this process for each of your content categories, and you’ll soon have TONS of content ideas ready to fill your website, social media, newsletters, and even potentially be created into freebies or email opt-ins!